Privacy Policy — Elyon Insurance Group (Medicare)

1. Introduction

Alpha Omega Center dba Elyon Insurance Group ("Elyon," "we," "us," "our") is a licensed insurance agency headquartered in Montgomery, Alabama, led by Dr. Elon Miree, D.Min (NPN 7646801). We help Medicare-eligible individuals review their current Medicare Advantage, Medicare Part D, and Medicare Supplement coverage, and — if they choose — enroll in a plan through a licensed agent.

This Privacy Policy describes how we collect, use, disclose, and safeguard the Personal Information of individuals who visit our website, submit our plan-review request form, participate in a Scope of Appointment (SOA) or plan-review call, or otherwise interact with us in connection with Medicare products.

As a Third-Party Marketing Organization (TPMO) under CMS rules, we comply with the CMS Medicare Communications and Marketing Guidelines (MCMG), applicable U.S. federal and state privacy laws, and TPMO recordkeeping requirements. California residents should review Section 4 for additional rights.

Note: Elyon Insurance Group is an independent, licensed insurance agency. We are not connected with or endorsed by the United States government or the federal Medicare program. We do not offer every plan available in your area — see Section 9.

2. What Personal Information May We Collect and Disclose About You?

From our online plan-review form:

First name and last name
Phone number
Email address
Postal/ZIP code and city of residence

During your Scope of Appointment and plan-review call or visit:

Your Medicare Beneficiary Identifier (MBI) or Medicare number, only if you choose to share it directly with your licensed agent during an appointment — we will never ask for it during an unsolicited call
Current plan and carrier information you choose to share, for comparison purposes
Provider and prescription information you choose to share, so we can check network and formulary coverage
Records of communications by phone, text (SMS), email, or in-person/virtual visit

Automatically from website visits:

IP address, browser type, device type, and operating system
Pages visited, time spent, and referring URL
Interaction data collected via cookies or similar tracking technology

3. How Will We Use Your Personal Information?

We use your Personal Information solely to:

Schedule and complete a Scope of Appointment before discussing any specific plan's benefits, costs, or coverage
Review your current Medicare coverage and compare available Medicare Advantage, Part D, and Medicare Supplement options in your service area
Submit an enrollment application to the applicable carrier, if and only if you choose to enroll
Contact you by phone, text (SMS), or email regarding your review, appointment, and follow-up
Comply with CMS Medicare Communications and Marketing Guidelines, TPMO recordkeeping, and audit requirements
Improve our website, outreach, and plan-review process
Detect and prevent fraudulent applications

SMS / Call / Autodialer Consent: By submitting our plan-review form, you consent to be contacted by Elyon Insurance Group and its licensed agents by phone call, text message (SMS), and email, including by autodialer or prerecorded message, about Medicare Advantage, Part D, and Medicare Supplement plans. Message and data rates may apply. Reply STOP to opt out of texts. Consent is not a condition of purchase. This consent checkbox is required to submit the form and cannot be pre-checked.

4. State Consumer Privacy Notice

This section applies to residents of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and other applicable U.S. states. Because Medicare marketing is federally regulated, some Personal Information we collect is governed primarily by CMS rules rather than state consumer privacy law. To the extent state law applies, the rights described in Section 12 are available to you.

5. Personal Information We Collect and Disclose, by Category

Category	Examples	Collected	Disclosed To	Sold
Identifiers	Name, phone, email, ZIP, city	Yes	Carrier (if enrolling), CRM providers	No
Medicare & Plan Info	MBI/Medicare number (if shared), current plan, provider/prescription info	Only if voluntarily shared	Carrier (only if you enroll)	No
Appointment Records	Scope of Appointment, appointment format and date	Yes	Retained internally; available to CMS on request	No
Communications	Calls, texts, emails, visit records	Yes	CRM/communications providers	No
Internet / Network Activity	Website usage, pages visited, browser/device data	Yes	Analytics/CRM providers	No

6. Personal Information Does Not Include

De-identified or aggregated information that cannot reasonably identify you
Publicly available information from government records
Health information you choose to share during a plan review, used solely for that comparison and never sold or used for marketing (see Section 10)

7. Categories of Sources of Personal Information

You directly, through our online plan-review form
You directly, during your Scope of Appointment or plan-review call at 334-525-5300
You directly, during in-person or virtual appointments
Our website automatically, via cookies, analytics, and server logs
Third-party CRM, scheduling, and communications platforms (GoHighLevel/LeadConnector)

8. Why We Collect Personal Information

To schedule and complete a Scope of Appointment before any plan-specific discussion
To review your current coverage and compare available Medicare plan options
To submit an enrollment application, only if you choose to enroll
To communicate with you about your review, appointment, and application status
To comply with CMS Medicare Communications and Marketing Guidelines and TPMO recordkeeping obligations
To detect and prevent fraudulent applications
To improve our outreach programs, website, and plan-review process

9. Sharing or Selling Your Personal Information

We do not sell your Personal Information. We do not share your Personal Information with other agents, agencies, or lead-generation companies, and we do not use it for cross-context behavioral advertising. We share Personal Information only as required to review your coverage or process an enrollment:

With the applicable Medicare carrier, only if you choose to enroll in a plan
With technology service providers (CRM, scheduling, communications) under confidentiality obligations
With CMS, government agencies, regulators, or law enforcement as required by applicable law or regulatory audit

We do not offer every plan available in your area. We currently represent 12 organizations which offer 45 products in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.

10. Sensitive Personal Data

If you voluntarily share your Medicare Beneficiary Identifier, current plan details, prescriptions, or provider information during a plan review, this Sensitive Personal Information is used solely to conduct that review and, if you choose, to submit an enrollment application. Access is strictly limited to your licensed agent and authorized Elyon staff directly involved in your review. We never use Sensitive Personal Information for marketing or any purpose unrelated to your Medicare plan review.

11. How Long We Retain Your Personal Information

Scope of Appointment records and enrollment-related documentation are retained for a minimum of 10 years, per CMS recordkeeping requirements
Call recordings, where applicable, are retained for a minimum of 6 years
Pre-appointment inquiries that did not result in a completed review are retained in our CRM for a reasonable period, then deleted or de-identified
Website usage data and communications records are retained as long as reasonably necessary for program operations and legal obligations

Note: CMS recordkeeping requirements take precedence over any deletion request where retention is required by CMS rules or audit obligations.

12. Your Rights

Depending on your state of residence, you may have the right to:

Know what Personal Information we have collected, used, and disclosed about you
Access a portable copy of your Personal Information
Correct inaccurate Personal Information we hold about you
Delete your Personal Information, subject to CMS recordkeeping requirements and other legal exceptions
Opt Out of any sale or sharing of Personal Information (we do not sell or share it for advertising)
Limit Use of Sensitive Personal Information beyond what is necessary for your plan review
Opt Out of SMS/Call by replying STOP to any text message, or by contacting us directly
Non-Discrimination — you will not be denied plan-review assistance for exercising your privacy rights

13. How to Exercise Your Rights

To submit a privacy rights request — including to access, correct, delete, or opt out of communications — contact us using the information in Section 16. We may need to verify your identity before processing your request. You may designate an authorized agent to submit requests on your behalf, subject to identity verification.

14. Timing

We will acknowledge receipt of your privacy rights request within 10 business days and provide a substantive response within 45 calendar days. If we require additional time due to the complexity of the request, we will notify you within the initial window and may extend our response by an additional 45 days with written notice.

15. Appeals

If we decline to act on your privacy rights request, we will provide a written explanation, including any applicable CMS obligations that restrict our ability to comply. You may appeal by contacting us via the information in Section 16. We will respond within 45 calendar days. Eligibility and plan disputes may also be directed to CMS, Medicare.gov, or 1-800-MEDICARE. State residents may additionally submit a complaint to their state Attorney General's office.

16. Contact Us

Alpha Omega Center dba Elyon Insurance Group
2424 East South Blvd, Montgomery, AL 36104
Phone: 334-525-5300
Email: [email protected]
Website: medicare.elyoninsurancegroup.com (placeholder)
Hours: Monday – Saturday, 8:00 AM – 8:00 PM CST

For privacy-specific inquiries, please include "Privacy Request" in your subject line or message.

17. Last Revised

August 2026